Platform Redesign · Global Rescue · 2023–2024
Partner Portal
One hub for 900+ travel partners to run the relationship themselves.
Global Rescue's growth runs through 900+ tour operators, guides, and travel agencies, and the experience serving them had not kept pace with the network.
Assets lived in inboxes, commission questions went to account managers one email at a time, and there was no single place a partner could go to actually run the relationship. The brief was to turn a fragmented affiliate program into a self-serve platform.
I led the creative and UX direction for the portal, defining the partner journey, the information architecture, and the experience across five surfaces, with a senior UX designer on the team carrying much of the detailed interface work. Product, engineering, marketing, and the partner team each held a piece of the program, so pulling it into one coherent experience meant designing with all of them at once.
The portal moved the partner relationship from a fragmented, account-managed process toward a more self-serve experience, giving partners more control while reducing the manual work required to support them.
The portal is one hub that does the whole job. A Safe Travel Partner logs in and finds their tools, their numbers, and their people in a single modular dashboard.
The engine of the partnership is the co-branded landing page. Generated inside the portal with its own RP referral codes, it is the partner’s primary launch tool: one link they can add to their site, drop into booking confirmations, and share across social, with every conversion tracked back to them. The commission and source tracking closes the loop, reporting paid and unpaid earnings by quarter against the exact page or campaign that produced them.
Around that core sits everything a partner needs to keep momentum: a searchable library of logos, videos, and destination reports with Quick Links and Favorites, additional support, and a named account manager they can schedule time with directly rather than chasing over email. Self-serve never meant removing the people.
The result
The portal brought the partner experience into one place, made complex information easier to navigate, and gave partners more control over the relationship.
At a glance
01 The Home
Partner Dashboard
Greets each partner by name and puts the tools they actually use up front.
A modular home that greets each partner by name and puts the tools they actually use up front: a resource search, commission stats, a source tracker, announcements, and one-click access to their dedicated account manager.
The layout is built from configurable cards, so a high-volume tour operator and a boutique guide can each shape the portal around how they actually work.
02 The Engine
Co-Branded Pages & RP Codes
One link a partner can add to their site, drop into booking confirmations, and share across social — with every conversion tracked back to them.
The partner’s primary launch tool: a co-branded landing page and referral (RP) codes generated inside the portal, designed to educate travelers, drive conversions, and track performance back to the partner who sent them.
03 The Loop
Commission & Source Tracking
Partners can see exactly what their promotion is earning.
Clear, at-a-glance revenue reporting: paid and unpaid commissions by quarter, plus a source tracker that ties total sales back to each landing page and campaign, so partners can see exactly what their promotion is earning.
04 The Support
Resource Library & Support
A named account manager a partner can schedule time with directly, rather than chasing over email.
A searchable library of logos, videos, destination reports, and co-branded assets, with Quick Links, Recent, and Favorites, backed by additional support and a named account manager a partner can schedule time with directly.
05 Day One
Partner Onboarding
Compresses the whole relationship into three moves, so a brand-new partner is generating protected bookings immediately.
Onboarding got its own artifact. The Safe Travel Partner Quick Start Guide compresses the whole relationship into three moves: Activate the co-branded landing page, Integrate Global Rescue into traveler communications, Expand reach through social content. A brand-new partner is generating protected bookings from day one.
Credits
Global Rescue
Partner Marketing Lead
Product Owner
Engineering
Development Team
Creative
Joseph Lambert — Creative Direction, Product Design
Senior UX Designer
