Joseph Lambert

Creative Director

CTV Campaign · Global Rescue · 2025–2026

Performance-Driven CTV Campaign

Five creative projects and seven finished spots, with each quarter of performance data shaping the next.

Design System · Global Rescue

Brand Design System

A print brand guide, rebuilt as a tokenized system designers, developers, and AI can all read.

Brand Identity · Puerto Rico

Tropical Med

A brand identity rooted in Puerto Rican heritage and contemporary medical care.